VisitBritainDirect

London special! Buy top products together and save!

Get the Essential London Kit: a 3-day travel card, plus London Eye, Original Sightseeing Bus, Tower of London tickets bundled together for one low price!

Buy now!

Top Selling Products & Recommended Buys

Oyster Card

Travel smarter on the underground with the Oyster Card Buy now

Great British Heritage Pass

See the best sights (and skip the lines!) Buy now

Heathrow Express

Get from Heathrow to London – in a flash! Buy now

BritRail Pass

An extra day of BritRail travel - absolutely FREE! Buy now

The London Eye

Rise above it all Buy now

London Pass

Enjoy endless London savings Buy now

VisitBritain Staff Recommends…

London Eye It’s the sort of thing even the locals are keen on. Ever since the London Eye opened, people have been flocking to see the city from a bird’s eye view. Jump inside one of 32 air-conditioned capsules and you’re ready to fly! It’s one of my absolute favorite things to take visitors to. You simply shouldn’t miss it!

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